Target audience homework

You now need to identify who the intended target audience is for your music magazine.

You need to identify what age range they fit into.  15-24, 25-35, 36+  or does your magazine appeal to more than one group?

Explain what gender breakdown they are in terms of the percentage ratio and why.

Explain what they are interested in doing in their spare time, where they shop, how they dress, what products they own or aspire to own.  How do they listen to music, do they buy music?  What format?  Do they stream music, what service do they use?  What social media platforms do they use?  Do they attend music events such as gigs or festivals? Which festivals? Who are their favourite artists/ bands/ genres of music?

You should also identify which socio-economic group or groups they might belong to using the JICNAR scale below
.

Do elements of your target audience belong to particular social groups, what ethnic groups might they belong to?

Create a detailed profile of who your intended target audience is and post on your blog for our next lesson on Thursday.